Cassidy Sports Advisory

Founded in 2018, Cassidy Sports Advisory, LLC. draws on more than 30 years of experience and expertise in the professional sports industry to deliver comprehensive growth-driven, strategic, organizational and executional guidance in league operation, governance and development.

Cassidy Sports Advisory founder and president, Jim Cassidy, is a highly-regarded, accomplished and trusted professional who brings a balanced, personal and results-oriented approach to a breadth of complex stakeholder areas that include league structure, risk management (operational and legal), team ownership, athlete development, product relevance, international expansion, commercial partnerships and media rights.

Through his decades of experience, Cassidy has a deep understanding of the fundamental value and critical importance of a strong foundation for any sports property or related business. With carefully-laid groundwork and deliberate strategy during each development phase, potential weaknesses can be addressed and problems averted. This understanding is the basis for which vision for its clients is developed, strategy is prepared, and plans executed on that vision are realized, resulting in the highest potential and positive outcome.

“Penske Racing has worked with Jim for many years, navigating complex governance, competition and commercial-related matters.  He’s a trusted and consummate professional with a balanced approach and perspective that is founded on years of experience and expertise.”